Zašto su sponzori važni za sportaše? /Why sponsors are important for athletes?

Zašto su sponzori važni za sportaše? /Why sponsors are important for athletes?

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24.6.2023. imali smo čast prisustvovati humanitarnom događaju u organizaciji firme Palfinger, u njhovu sjedištu u Bergheimu pored Salzburga u Austriji.

Imali smo čast razgovarati s CFO-om firme Palfinger, g. Felixom Strohbichlerom o samom događaju, važnosti sponzora za sportaše te benefitima sponzorstva za firme.

Palfinger je tvrtka koja se bavi proizvodnjom kranova i drugih građevinskih strojeva. Sjedište je u Bergheimu u Austriji, no imaju proizvodne pogone po cijelom svijetu, uključujući i proizvodnju u Delnicama, u Hrvatskoj.

Ovo je članak na engleskom jeziku, jer je originalan razgovor vođen na engleskom.

Charity event at Palfinger

On 24th June PALFINGER AG, the world’s leading producer and provider of innovative crane and lifting solutions, hosted an event called “Sportwagenausfahrt”, at their headquarters in Bergheim next to Salzburg, in Austria.

The event had a humanitarian purpose – to put a smile on children’s faces, and to help the local Children’s Cancer Foundation “Salzburger Kinderkrebshilfe” with a financial support. In addition, PALFINGER organized a children’s party, including:

  • Sports cars
  • Police officers and dogs
  • Magician
  • Olympic athlete Tin Srbić
  • Zip line
  • PALFINGER cranes
  • and a lot more.

followed by a sports car trip, with over 90 world’s best sports cars.

During this event we had a privilege to talk to the CFO of PALFINGER, Mr. Felix Strohbichler, who revealed to us a little bit more about the background of this event.

“For almost 20 years, PALFINGER has been hosting this beautiful event, to support the local Children’s Cancer Foundation. It is a matter of the heart for us, to help those who need it”, says Felix Strohbichler.

The importance of sponsors for athletes

Further on, we asked Mr. Strohbichler “Why did PALFINGER start sponsoring athletes?”

“PALFINGER is a global company, with production sites in the whole world, focusing on high quality products. With that in mind, we are also looking for high performance world class athletes who will represent our company in the way that we want us to be represented.”

Mr. Strohbichler also added that “sponsored athletes are also like people that work in the company. They are the faces of the company and are sharing the word about it.”

One important fact, PALFINGER is sponsoring a lot of Austrian athletes, mostly ski racers, but recently
their new athlete is Croatian gymnast Tin Srbić.

So we were curious “Why do you think sponsors are important for athletes?”

“Well, in the career of every athlete, in order to get to the top level and achieve big success, it requires a lot of investment of not only time and energy, but also money. Every support is important and helpful, so we believe that every little bit of help is mportant and useful.”

Advice for the readers

At the end, we wanted to use the chance to ask Mr. Strohbichler for some advice for all of our readers, as he is very experienced.

“First of all, you have to be clear about what you want to achieve. You have to know exactly what that is. And then, it is important to be consistent and dedicated to everyday work. With that combination, you can achieve anything.”

With this powerfull advice, we are wrapping up this great talk, and are thanking again Mr. Felix Strohbichler for his time, and PALFINGER for this awesome event!

About PALFINGER

PALFINGER is an international technology and mechanical engineering company and the world’s leading producer and provider of innovative crane and lifting solutions. With currently over 12,500 employees * , more than 30 manufacturing sites and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. PALFINGER is consistently continuing on its course as a provider of innovative, complete solutions that deliver increased efficiency and better operability, while leveraging the potential of digitalization along the entire production and value chain.

PALFINGER AG has been listed on the Vienna stock exchange since 1999, and in 2022 achieved record
revenue of EUR 2.23 billion.
*Excluding contingent workers

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